DIGITAL MARKETING EXPERT

With extensive experience working with high-end brands as a team leader and strategist, I help companies acquire more customers, build their brand, and generate revenue.

WHAT I CAN DO FOR YOU

Working closely with company stakeholders, I walk through the business model and customer conversion funnel to identify opportunities and challenges. Projects are then defined and prioritized into a strategic roadmap to achieve the company business goals.

EXPERIENCE

I have lead enterprise-level implementations including content management systems, e-commerce, CRM and ERP integration, analytics, app development, and marketing automation.

I am also an accomplished UX strategist and creative director — providing me the unusual ability to communicate clearly with all experts within a development team, while keeping clear sight of the overall strategic goals of a project. I am enormous asset while leading teams, bring a breadth and depth of expertise to the table with a management style that is calm, friendly and focused.

I have worked in variety of industries from action sports companies, to technology, biotech and finance titans and non-profits for such companies as Taylor Guitars, Intuit, Microsoft, Becton-Dickinson, and Tavarua Island.

Additionally, I hold degrees with honors in both Biology and Fine Art and am a published neuroanatomist who loves to surf.

EXPERTISE & SKILLS

Digital Marketing
Digital Strategy
E-Commerce
Social Media Marketing
Content Marketing
Lead Acquisition
Customer Relationship Management
Growth Hacking
Conversion Optimization
Brand Development
User Experience
Usability
Systems Integration
Workflow Optimization
Drupal Development
Creative Direction
SEO/SEM
Analytics
Paid Advertising

CASE STUDIES

Tavarua Island Resort

Located on a tiny island off the coast of Fiji, Tavarua Island Resort is a luxury resort for surfers, couples, and families.

Taylor Guitars

Taylor Guitars is the leading manufacturer and brand of premium acoustic guitars in the United States.

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BRANDS

WHAT IT'S LIKE TO WORK WITH ME

What impresses me most about Shannon is his knack for seeing things a few levels beyond what most other people see. That's generally expected among strategists--seeing things from all angles, projecting what will work and what won't--but Shannon is able to take it even further. And that translates to solid analysis and smart recommendations. In other words, developing the right strategies, executing and getting results. He's also great at building consensus and is always easy to work

Shannon and I worked closely together on many large projects at Taylor Guitars. Shannon is an absolute leader in the digital marketing space. He was able to successfully manage and coordinate large enterprise level initiatives such as a fully responsive website, Mobile App Resourcing and helped guide the success of a large module library. Working alongside Shannon was wonderful because he is extremely well versed in all things creative and technical, which is very rare. He can speak to complex engineering issues, and then turn around and provide insightful point of views on creative and user experience topics. I hope I’m lucky enough to work with Shannon again in the future.

I thoroughly enjoyed working on projects with Shannon at Taylor Guitars and respected his breadth of knowledge of digital marketing. He has a rare blend of technical skills, creativity, positive can-do attitude and great personality. He is highly organized and knows how to juggle competing prioritizes to get projects done on time. He would be an asset to any digital team.

Imagine someone who just gets it.... someone who understands the creative process... someone who understands technology... someone who understands people... and I don't say all of that lightly, because all of that is a lot... but that was Shannon. When you work with him you can feel his expertise and you know that it comes from time and experience. Time spent to dig into the nuances and intricacies of digital, and experience to parse all of that into what matters. I valued his thoughtfulness in each decision. I valued his dedication to simply figuring out a solution and making it happen. Above all I valued his commitment to collaboration and his firm belief that we are all better together than we are alone.

PERSONAL NOTE

How does a guy who used to run a neuroanatomy lab wind up at the center of Jetty Extracts’ digital marketing team?

At the UCSD School of Medicine, I researched neurons. It was fascinating stuff. I loved it. Soon, I was published.

Then something happened. I discovered that while I’m passionate about biology, I was less passionate about biology as a career.

I took a leap, changed everything – and put the more creative half of my double-major to work. Scientific illustration meant I could pursue more passions: Art, science, digital design – and an increasing obsession with the internet. How it works. Its applications and evolution. The timing couldn’t have been better. The internet exploded, so did my brain.

I feel like I was born for this. I’ve never looked back.

Center to my personal life in San Diego is my wife and two girls. Woven amongst the four of us is art, surfing, code, film, travel, good food – and an amazing assortment of inspirational characters we’re happy to call friends.